Recently in Case Studies Category

Mein.salzburg.com, a community site dedicated to life and leisure in the Salzburg area, has more than doubled its readership since creating their Movable Type blog. The service is managed by Salzburger Nachrichten, a respected daily newspaper read throughout Austria and is working toward being the premier address for all kinds of essential information for locals.Find out how Salzburger Nachrichten used Movable Type to increase their audience and create a dedicated new community here....

When the Word of Mouth Marketing Association (WOMMA) was just starting out, they needed to create a website to build credibility -- on a limited budget."Organizations customarily spend over $40,000 for a website, plus more for a CMS. With Movable Type, our initial web development costs were close to zero."-Andy Sernovitz, Founding CEO, Word of Mouth Marketing AssociationTo find out more about how Movable Type was an effective tool in WOMMA's success, see the full case study....

UNIQLO, a Japanese apparel retailer that is now a global brand with more than 700 stores across the globe, needed a foolproof method to collect feedback from its employees. Enter Movable Type:"Because Movable Type blogs are easy to grasp and allow posting via mobile phones, we are able, for the first time, to collect timely and critical feedback from our in-store employees, including part-time workers."- Kiyoshi Mori, Fast Retailing (parent company of UNIQLO)Click here to read the full UNIQLO case study....

Citrix Online, a leading provider of software, on using Movable Type to create an easily searchable, central storage repository for ongoing projects:"Movable Type has saved us time and money and has helped us protect the intellectual capital of our company."-Hansel Larson, Web Developer, Citrix OnlineClick here to see the full Citrix Online case study....

TBWA, a leading international advertising agency, talks about using Movable Type to facilitate improved communication among its 9,700 employees scattered across 258 offices worldwide:"Thanks to Movable Type, we'll save hundreds of thousands of dollars this year alone on publishing we didn't have to do, and meetings we didn't have to have."  -Laurie Coots, Chief Marketing Officer Worldwide, TBWAClick here to see the full TBWA Case Study....

ictGateshead is an educational service serving the Gateshead, UK area, whose mission is to promote ICT (Information Communications Technology) in the classroom. Adopting an innovative pedagogical approach, the 12-strong team employs web technologies such as blogs, web radio and podcasts as educational tools at primary schools. Also offering a blog hosting service on Movable Type for schools, educational groups, local businesses and others who are interested in using the medium to promote their activity, ictGateshead is a true hub for Gateshead’s virtual community.Read the full case study to find out...

Reed Business Information UK, one of the country's largest business magazine publishers, demonstrates the power of Movable Type so well that we felt compelled to write about it.A division of Reed Elsevier, a FTSE 100-listed company, RBI UK needed a system whose flexibility, robustness and user-friendliness would allow for a rapidly-growing network of blogs that busy journalists could use and navigate easily.Currently holding over 40 blogs on Movable Type, RBI UK is content with already visible results. Adam Tinworth,  Head of Blog Development, says, "We're now generating thousands of more...

You may not realize just how often you are looking at a Movable Type blog. Our clients include such blogging wonders as one-woman powerhouse Heather Armstrong of Dooce fame, Internet phenom Boing Boing, and an endless roster of businesses big and small. Even Willy Wonka had a Movable Type blog.   Luxembourg-based web consultant Vanksen has been recommending Movable Type regularly to its European clients for its practicality and its ability to reach a wide audience. With MT, Vanksen has helped create virtual buzz around the French optic institution GrandOptical; wreaked...